A family-owned business for over 80-years, Weldbend has stood at the forefront of the industry as the premier manufacturer of Carbon Steel Fittings and Flanges. What began as a modest operation in Chicago has blossomed into a sprawling 36-acre campus in the heart of the Chicagoland area. A billion dollar business, Weldbend embraces cutting-edge manufacturing technologies and robotics, positioning itself as the industry leader in efficiency and quality in fitting and flange production

Weldbend engaged entreprenuer, heavy metal singer and leader of the band, KISS, as the keynote speaker at an Industry tradeshow to help promote their new catalog and products.

Weldbend partnered with us to execute a dynamic marketing campaign that yielded impressive results. Over the span of just two months, our collaborative effort led to the successful completion of over thirty-five projects, showcasing the power of teamwork, collaboration, strategic planning and execution.

A Tailored Approach to Reach Distributors and Customers

Our strategy for Weldbend’s campaign was meticulously crafted to engage distributors and customers through a multifaceted approach. We leveraged various methods including web design, digital marketing, email marketing, and traditional media to capture attention and convert potential customers at multiple touchpoints.

Embracing Traditional Marketing with a Modern Twist

While some companies favor strictly digital approaches, Weldbend recognized the value of traditional marketing and advertising techniques. The centerpiece of our campaign was the creation of a comprehensive 180-page hardcover product catalog, available in multiple editions to cater to diverse markets.

Revamping the Online Experience

We redesigned Weldbend’s website to feature all versions of the product catalog in both PDF and online formats, ensuring accessibility and convenience for users. With a focus on visually appealing designs, user-friendly navigation, and compelling content, the website became a cornerstone of our campaign.

Harnessing the Power of Digital Channels

In addition to the website overhaul, we implemented digital marketing tactics organic content and search engine optimization (SEO) to expand Weldbend’s reach and engagement online. Email campaigns were deployed based on user behavior, resulting in higher engagement and conversions.

Balancing Digital with Traditional

While digital channels were essential, we also recognized the importance of traditional media. Printed magazine ads, industry publication ads, and direct mail campaigns helped Weldbend reach a wider audience and reinforce their brand presence across various platforms.

Continuous Monitoring and Optimization

Throughout the campaign, we closely monitored performance metrics including website traffic, engagement, email open rates, and conversion rates. This real-time data analysis allowed us to identify areas for improvement and optimize our strategy accordingly.

Driving Impact and Inspiring Growth

Our comprehensive approach covered various touchpoints and channels, leading to a significant impact on Weldbend’s distributors and customers. By engaging, educating, and inspiring audiences, we ultimately contributed to increased brand awareness, customer engagement, and business growth for Weldbend.

Our collaboration with Weldbend exemplifies the power of a strategic and integrated marketing approach in achieving tangible results. Through creativity, innovation, and a relentless pursuit of excellence, we successfully helped Weldbend solidify its position as a leader in the industry.