Fluid Pay is a PCI Compliant cloud-based payment gateway for businesses to process credit card transactions from a variety of different devices.

In the fiercely competitive credit card processing market, establishing a distinctive brand identity is paramount. This challenge was embraced by NMI, and again by the owners of Fluidpay, after the sale of NMI. Integraphix marketing agency played a pivotal role in this transformation, guiding both NMI and Fluidpay through the process of creating a unique brand identity that resonates with its audience.

From Concept to Creation: Crafting the Fluidpay Logo

Extensive research laid the groundwork for Fluidpay’s logo design, reflecting the company’s values and industry trends. After numerous iterations, a modern and fluid logo was born, embodying Fluidpay’s essence and connecting with customers. To inject personality into the brand, we introduced a charming water drop mascot, further enhancing brand recognition and engagement.

Consistency is Key: Aligning Visual Identity

Visual consistency was paramount in establishing Fluidpay’s brand identity. Every aspect, from color schemes to typography, was meticulously aligned with Fluidpay’s brand guidelines, ensuring a cohesive and impactful visual presence across all touchpoints.

Creating a Digital Showcase: Crafting the Website Experience

Fluidpay’s website serves as the gateway to its brand universe. Our team of web developers and UX/UI designers collaborated to create an immersive online experience that not only showcases Fluidpay’s offerings but also drives conversions. Through captivating visuals and intuitive navigation, we ensure that every visitor feels welcomed and engaged.

Strategic Marketing: Tailoring a Comprehensive Strategy

With a solid brand identity in place, our focus shifted to developing a comprehensive marketing strategy. Leveraging insights from market research, we tailored a strategy that aligns with Fluidpay’s goals and resonates with its target audience. This included traditional print campaigns and cutting-edge digital initiatives to maximize reach and impact.

Harnessing the Power of Social Media

Social media emerged as a significant channel in our marketing efforts. By creating content that resonates with Fluidpay’s audience and fosters genuine connections, we turned social media platforms into powerful tools for amplifying the brand’s message and driving engagement.

Diversifying Content: Engaging Through Multiple Formats

The content marketing strategy focused on delivering valuable and shareable content in various formats, including blog posts, videos, infographics, and podcasts. By diversifying the content, we engaged the audience and increased organic traffic to Fluidpay’s digital platforms.

Digital Excellence: Leveraging Cutting-Edge Tactics

Utilizing various digital tactics such as SEO, PPC advertising, email campaigns, and influencer partnerships, we expanded Fluidpay’s online presence and drove measurable results. Seamlessly integrating print advertising with digital efforts ensured a consistent brand experience for the audience.

Crafting a Narrative for Success

In the dynamic landscape of branding and marketing, creating a cohesive brand identity is a significant achievement. By aligning all elements of Fluidpay’s visual identity and marketing initiatives, we crafted a narrative that resonates with the brand’s audience and sets the stage for long-term growth and success. Fluidpay’s journey stands as a testament to the power of strategic branding and marketing in today’s competitive market.